No‐name brands have captured about 2 percent of the total grocery sales in the United States in just three years. In fact, the share of no‐name brands is as high as 16 percent in certain product categories based on the sales volumes of only those retail outlets that carry them. Contrary to industry expectations, the growth of no‐name brands appears to be a persistent market phenomenon rather than a passing fad. Indeed, retail chains such as Ralph’s on the west coast and Jewel in the midwest now have “generic” aisles in their stores. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app.

So we hope schools are able to start working with the guidance, which should ultimately make it much easier for families to kit out their children for school without breaking the bank."

Editor's picks

The main purpose of unbranding is to focus more on the needs of customers. By using unbranding strategies, companies focus on the inherent benefits of their products. While highlighting a product's brand as a selling point often involves creating a particular voice and identity that may be more appealing to certain audiences, unbranding can make it easier to promote the uses of a product to a wide range of groups. Removing the focus from visual branding and a company's identity can also help the business emphasize other aspects of promoting its products, such as customer service or product development. But how do you infuse a big brand with the spirit and individuality of the people behind it? For some brands, an unbrand is the answer. It’s a brave, unconventional approach that won’t be the perfect fit for every business. But it can be a powerful way of creating an emotional connection with your audience – if you get it right. What initial thought comes to your mind while thinking of your favorite products. We generally recall their brand names. Admitting the fact, still, products are recognized from their brand images or logo. Many companies are approaching the strategy of Debranding. Instead of using their brand name or logos, products and services will be sold without brand names or logos. Apparently, Eliminating a well- known brand from a product or a company is an appropriate marketing strategy as it makes the brand look less corporate and more consumer-oriented. This strategy became popular for the companies who want to expand their business and differentiate themselves from others by removing their brand-name or logo. If a company has a negative perception amongst a range of different customers, transitioning the company's image is an essential role for the organisation. Debranding can help separate the product from the logo and business name, ensuring that high-end products continue performing without a tarnished brand impacting sales. In the long term, the company develops a new brand and associates it with the product, ultimately transferring a brand with a negative image into a fresh brand with an existing revenue stream from high-quality goods and services. It means that from autumn 2022, parents will be able to buy uniforms from a wide range of high-street options, like supermarket own-brand uniforms.

This was all about Debranding in general. This effort is common for gigantic brands describing that with brands we know who they are but the challenge is to know them without the brands also. Debranding is an activity that only a brand itself can initiate. Or Google, the world’s second most valuable brand. Google has an undeniable coherence that comes from a simple, distinctive logo, a bold use of colour and a semi-consistent use of typography. But instead of living by a set of guidelines, stakeholders are encouraged to make their own judgements based on a simple question: “Does it feel ‘Googly’?” A very interesting string came to my eyes multiple times: balong_modem.bin. I tried to look it up online and found interesting stuff, though nothing applied to my case. or rebranding it) Before you ask: both the X1 Yoga and the X1 Carbon have NO ANTENNA, unless you have the 4G version. The SIM slot should work fine on all models (but it’s not my fault if it doesn’t) The Government has previously made a commitment to review the 2016 Tobacco and Related Products regulations relating to vaping and e-cigarettes in 2021 StatisticsOn 6 April 2012, further regulations came into force requiring all large shops and supermarkets in England to hide cigarettes, tobacco products and displays from public view. For all other businesses and smaller shops selling tobacco products, the regulations will apply from April 2015. It didn’t help, the modules are too different. Then I found an official firmware upgrade from Lenovo.

Debranding the product itself is another key step in better removing the company's image from the range of products. In this stage, ensure that changes in the design don't negatively impact the quality of the product. For example, ventilation in the shape of a logo is still necessary for product cooling. Focusing on ensuring that the product works to the best of its abilities is a key part of debranding, especially as product quality is a core benefit of the transition.Labour pledged to ban tobacco advertising in its 1997 election manifesto: “Smoking is the greatest single cause of preventable illness and premature death in the UK. We will therefore ban tobacco advertising.” A White Paper entitled ‘Smoking Kills’ was published in 1998. After a Government bill failed to become law before the 2001 general election, Ministers adopted an identically-drafted private member’s bill, first introduced by Liberal Democrat Peer Lord Clement-Jones. Debranding is a popular strategy for companies in a range of different industries seeking a reputation for a higher level of quality and greater authenticity. Removing branding means that companies focus on better quality products, relying on the standard of goods for retention of customers rather than the strength of their logo. This means that the company researches more into high-end production and design methods, integrating new and improved features into their products. Unbranding, paradoxically, is a potent branding strategy in itself. While it may appear to distance itself from traditional brand markers like logos or slogans, its essence is deeply rooted in carving out a distinct identity in the consumer’s psyche. Contentious issues around tobacco advertising relate to the degree to which tobacco advertising encourages people to take up smoking and to what extent individuals of different ages should be exposed to promotional messages.

Once you get past some of the more soap-boxy patches (i found the last 20-30 lessons increasingly self-indulgent), it's a great reference for customer service, value alignment, and action based marketing. You don't have to agree with everything to find something of value in this book. I expected UnBranding: 100 Branding Lessons for the Age of Disruption, by Scott Stratten and Alison Stratten to deliver a new way of thinking about branding, but it’s not quite what I got.

Paper statistics

Some brands may need to transition to a less specific look, and going generic is an effective way to accomplish this. Removing or simplifying specific elements of your brand will allow your marketing to speak for itself and have less of a corporate impact on your customers or clients.